Indonesia Conference Directory

Corresponding Author
Muhamad Nasoha

Institutions
Faculty of Economics, Universitas Terbuka

Abstract
This study aimed to determine how the influence of E-Service Quality on E-Satisfaction and its impact on Behavioral Intention. Respondents who participated in this study were 150 people who are online shopping users from various vendors. This research is a verification using explanatory research, which is to explain the nature of the causal relationship through hypothesis testing. By using the Partial Least Square method, the proposed model successfully proved all research hypotheses with strong influence. E-Satisfaction is proven to be influenced by E-service Quality with a strong influence (0.745), then behavioral intention is influenced by E-service Quality with a strong influence (0.598) and behavioral intention is influenced by E-satisfaction with a moderate effect (0.208). The findings of this study indicate that the behavioral intention of online shoping users is considered quite high because the quality of service and satisfaction provided by vendors is considered very good. Future research needs to consider more aspects of vendor characteristics based on the size of the business and the type of product / service.

Keywords
Behavioral Intention, E-service Quality, E-Satisfaction, Shoping online

Topic
Business Process in Digital Era

Link: https://ifory.id/abstract/Fe6zLc27Vr9j

Corresponding Author
Saefudin i Zuhd

Institutions
Institut Bisnis dan Informatika Kesatuan, Bogor

Abstract
Along with the many products created by competing companies, many old and existing companies keep trying to maintain their existence. They are even working hard to make and offer their products so that they can market their products very well. Besides, they need to create a very appropriate distribution channel to reduce costs and to be closer to consumers. Products that can survive are products that have advantages and added values compared to other existing products. PT Unilever and Karft have strength in producing the right quality products in conducting product Co-Branding strategies in increasing sales volume. The companies use this as one of the competitive advantages in dealing with companies which do not use quality products as competitive advantages. They instead put more emphases on the price of more affordable products.

Keywords
strategi co-branding

Topic
Business Process in Digital Era

Link: https://ifory.id/abstract/UaX8LH2bhdxY

Corresponding Author
Herry Novrianda

Institutions
a. Faculty of Economic, Indonesian Open University (UPBJJ-UT Bengkulu)

b. Faculty of Economic and Business Islam
Institut Agama Islam Negeri Bengkulu

c. Faculty of Economic and Business Islam
Institut Agama Islam Negeri Bengkulu

Abstract
The purpose of this article is to examine the knowledge of the Indonesian people about the capital market and the activities which occur therein. The methodology used to analyze the level of knowledge of Indonesian people about capital market activities is the purposive and convenience non-probability sampling method. The authors design questions to measure basic knowledge related to stock market activities, as well as questions to measure financial knowledge related to capital market instruments. The purposive and convenience non-probability sampling method was used to select respondents in this study. Questionnaires were implemented from various segments of Indonesias educated and working population (teachers, lecturers, administrators, students, workers, traders and professionals in various economic sectors). The results showed that public awareness of the existence and effective function of the capital market in Indonesia was at a fairly low level. This is caused by the lack of public knowledge of all activities that exist in the capital market in general. Investors can become more active when they have adequate knowledge about various trading activities in the capital market. The findings in this study have the implication that understanding public knowledge is very important in the process of disseminating company information, corporate communication strategies, growing number of investors and issuers so that investment instruments in the capital market can be well received.

Keywords
public knowledge, capital market activities, investment, stocks.

Topic
Business Process in Digital Era

Link: https://ifory.id/abstract/PZfjazdbAJNt

Corresponding Author
Ginta Ginting

Institutions
Department of Management Faculty of Economic, Universitas Terbuka

Abstract
The development of e-commerce has posed challenges and opportunities to entrepreneurs who deal with e-commerce business, especially those in Small Medium Scale companies. It is important to drive n entrepreneurs for economic development because it improves competitiveness, encourages innovation and widens market coverage. This study aims to evaluate the success of e-commerce business managed by entrepreneurs by offering experience aspect to consumers through the model of co-creation experience (antecedent and consequence). The study employs verification and descriptive design. It involved 321 participants who bought online products produced by SMEs in market places (BukaLapak.com and Tokopedia.com). By utilizing SEM-Lisrel, the model of this study proves that the level of technologization and the level of connectivity have a strong effect on co-creation experience that can encourage the degree of co-creation and satisfaction as well as behavioral intention. For further research, women entrepreneurs who run e-commerce business must consider how far customer readiness can become an obstacle that can affect intention to repurchase through co-creation which in this study has insignificant effect.

Keywords
Co-creation experience, Degree of co-creation, Satisfaction, behavioral intention, e-commerce

Topic
Business Process in Digital Era

Link: https://ifory.id/abstract/dfZzJR9YCUw4

Corresponding Author
Sri Harini

Institutions
Djuanda University

Abstract
Creative industries Contribute to the creation of skilled employment and improvement of the Indonesian economy. This study aims to determine the marketing mix strategy and its effect on the success of creative industry businesses. The object of research of creative industry practitioners in Bogor is 100 respondents with proportional random sampling. The research uses descriptive design verification form. The instrument was tested with validity, reliability and classic Assumptions. Data were analyzed by multiple regression, correlation test, determination test, and significance tests simultaneously and partially. The results showed that the creative industries have done a good marketing mix strategy ranging from products, prices, distribution and promotion. The marketing mix has a significant effect on the success of creative industry businesses. Products, prices, distribution and promotion have a significant effect on the success of creative industry businesses. Considering that prices have a negative effect on business success, the role of the government in maintaining the stability of prices of creative industry products is very much needed. No research has yet been found mixed in the marketing mix strategy and the success of the creative industries. Further research with the type and number of industries that are more numerous and varied as well as the addition of other variables as factors that influence the success of businesses is needed to maintain the survival and contribution of the creative industries to the development of the Indonesian economy.

Keywords
Keywords-business success; marketing mix strategy; based resources; creative industry

Topic
Business Process in Digital Era

Link: https://ifory.id/abstract/f3MkJqRQmZ7C

Corresponding Author
Rolland Fanggidae

Institutions
Universitas Nusa Cendana

Abstract
This study aims to determine the influence of consumers satisfaction (Attributes Related to The Product, Attributes Related to Service, and Attributes Related to Purchase) on Repurchase Intention in Pink Jaya Tofu Factory in Kupang City. The type of research is quantitative. The population in this study involves consumers of Pink Jaya Tofu Factory in Kupang City. Sampling technique is accidental sampling, with sample of 96 respondents. Data collection using questionnaires. This research uses multiple linear regression analysis. The result shows that variabel Attributes Related to The Product and Attributes Related to Purchase have a significant influence on Repurchase Intention in Pink Jaya Tofu Factory in Kupang City. While, Attributes Related to Service has no significant influence on Repurchase Intention in Pink Jaya Tofu Factory in Kupang City. The simultaneous test results in this study revealed that all variables affect Repurchase Intention in Pink Jaya Tofu Factory in Kupang City.

Keywords
Consumers Satisfaction (Attributes Related to The Product, Attributes Related to Service, Attributes Related to Purchase) and Repurchase Intention

Topic
Business Process in Digital Era

Link: https://ifory.id/abstract/e3RnTxwCHt9y

Corresponding Author
Joko Rizkie Widokarti

Institutions
(1)Faculty of Economic Universitas Terbuka (2)Faculty of Economic Universitas Terbuka

Abstract
This study develops modeling using the concept of variable flow based on research gaps empirical studies of online/web experience emphasizing strategic aspects that require a theory-based conceptual framework. Flow variable in this model using 3 steps by identifying independent variable (interactivity, usability, connectedness, chalenge, skill, telepresence, perceived benefit), component variable (functionlity, psychological, content/marketing) and outcome variable (satisfaction, trust and behavioral intention). The unit of analysis is the Open University website user, with 364 respondents involved. By using SEM-LISREL, research modeling can prove the majority of hypothesis testing (15 Hypotheses) out of 19 proposed hypotheses. The modeling in this study can be declared valid to be developed in subsequent studies. There are 4 hypothesis tests that show insignificant results, namely: 1) the effect of connectedness on functionality; 2) the effect of content on behavioral intention; 3) psychological influence on trust and 4) psychological effect on skills. For future research development it is necessary to develop a more comprehensive "flow experience" model by taking into account the insignificant relationship of variables such as: characteristics of respondents and distribution of respondents location.

Keywords
flow variable, web/online experience, antecedents, outcome

Topic
Business Process in Digital Era

Link: https://ifory.id/abstract/KMJdEBbPGL6x

Corresponding Author
Lukman Hidayat

Institutions
Institut Bisnis dan Infomatika Kesatuan, Bogor

Abstract
The Higher Education Investment Gallery was established as part of a step to increase the number of investors from students. Investment interest can increase along with increasing investment knowledge. The purpose of this study was to analyze the influence of Capital Market Knowledge, Knowledge of Investment Instrument Types, Knowledge of Investment Profit Levels, Knowledge of Investment Risk Levels and Basic Knowledge of Stock Assessment on the Interests of Students Investing in the Investment Gallery. The study was conducted on 200 Student Members of the STIE Kesatuan Bogor Investment Gallery in May - July 2019. The results showed that Knowledge of Investment Profit Levels and Basic Knowledge of Stock Rating had a positive and significant effect on student investment interests.

Keywords
investment knowledge, investment galleries, student interests, capital markets

Topic
Business Process in Digital Era

Link: https://ifory.id/abstract/pw8RGQNta6Bc

Corresponding Author
Heriyanni Masithoh

Institutions
Universitas Terbuka

Abstract
This paper examines a modeling on the role of technology advancement to be able to motivate lecturers to manage their knowledge, so they can provide value added to increase their performance. The study model is hoped to be able to identify how far lecturers in universities can utilizes information technology (IT) development to gain acquisition knowledge through environmental scanning, experimentation and individual learning. In order for knowledge to be able to provide multiplier effects, a lecturer should be able to optimize three things: knowledge creation, knowledge utilizing and knowledge sharing. This study promotes an important issue that the dynamics evolution of information makes the use of technology support not an option but necessity in managing knowledge. Our evidence comprises 125 lecturers in Universitas Terbuka and utilizes Structural Equation Model (SEM) as an analysis tool. Our finding indicates that technology advancement can directly affect understanding of knowledge management that gives value added to lecturers. Limitation of this research is sample constraint. More accurate results could be obtained if future research is more concentrate on respondents from various institutions to be able to make a more accurate comparison. The originality of this paper is to give a new insight on how skill/knowledge owned by lecturers in ICT can trigger their knowledge management.

Keywords
Knowledge management, Technology advancement, Value added, Educational Institution

Topic
Business Process in Digital Era

Link: https://ifory.id/abstract/NWfp2zev9Q3q